Portman Group warns of 'lethal' holiday drinking

The Portman Group is targeting young UK holidaymakers with a hard-hitting campaign to address the problem of binge-drinking in resorts.

Following stories in the press last year, the alcohol industry watchdog has issued a safe drinking leaflet entitled 'Lethal summer cocktails, the Portman Group guide to responsible drinking this summer, home or away'. It will be distributed in the UK and at European resorts for the first time. The booklet is designed to resemble a cocktail-making guide, with each 'recipe' detailing the factors that could lead to a drink-related disaster.

From next week, holiday reps at Club 18-30's 10 resorts will hand out copies of the guide to customers. The tie-up with the holiday firm follows a Portman Group ad which ran in its summer brochure last year.

The booklet will be distributed by pub and bar managers as well as police licensing officers, and will be available at several events this summer, including the V Festival.

The Portman Group's decision to issue the guide comes as the government steps up pressure on the drinks industry to take a responsible line toward alcohol sales.

Alcohol's creative crunch looms, page 19.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour