Kellogg's add Kogs to Kplay games site

Kellogg's has launched a new games service, especially for kids, that allows them to create their own character and compete against other children.

The new service uses a set of characters called 'Kogs', which kids can create from a choice of parts, before competing in a series of games, either to win new parts or just for fun. The characters have been launched to support the success of Kellogg's Kplay site, which offers games and information at www.kelloggs.co.uk/kplay.

Developed by Kellogg's digital agency Magnetic North, Kogs are hoped to increase the interactivity of the Kplay service and build brand loyalty among the company's key youth audience.

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