"Initially, we think there is enough buzz and anticipation for the game to promote the site by word-of-mouth," Benady explained. "It will be promoted to gaming sites and on the PS2 site, but the online marketing campaign will follow later."
The site will capitalise on the hype around the game, which is set in London with an 'authentic crime theme', and will feature exclusive content updated each week. The second phase of the online campaign will see a mini-game and video content added to the site.
"We've had to focus on the brand development of the title," Benady added. "The site comes live three months before the game's release and should be able to support its mid-price Platinum brand release in two years or so."
Earlier this year, Randommedia worked on the online launch of the game Forbidden Siren for the PlayStation 2 (www.forbidden-siren.co.uk).