Yahoo! signs up for WSPS search tool

Search marketing consultancy WSPS has named Yahoo! and First Choice - huge spenders on paid-for search terms - as the first two clients of its new search marketing tool.

The service, BidBuddy Suite, builds on WSPS's automated keyword bidding tool BidBuddy to allow advertisers to set ROI or cost per acquisition (CPA) targets for keyword campaigns. It will automatically manage keyword spend on behalf of advertisers to meet these targets.

BidBuddy Suite will also place campaigns on all the major paid-for search networks, including Google and Overture.

WSPS chief executive officer Nick Hynes said: "For the first time, BidBuddy Suite allows marketers to set and control their search objectives via a margin or CPA automatic pricing mechanism. This takes all the drudgery and clerical hassle out of search engine marketing and will ensure maximum return from marketing spend."

Rich Pearson, head of online marketing at Yahoo!, said, "Search is a vital component of our business and the ability to manage our campaigns effectively and efficiently on a pan-European basis has been dramatically improved."

WSPS revealed in March that Yahoo! is embarking on a major, pan-European push to promote its individual channels on all major search networks using the BidBuddy system.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Morrisons' pun-tastic ads show off new London delivery service
Ex-Thomas Cook marketer Mike Hoban resurfaces at Morrisons
Barbour creates real-time illustrations of consumers' stories for summer campaign
Viral review: Samsung goes for Apple’s jugular but fails to connect
View from Brazil: why we didn't believe we could lose the World Cup
Heineken unveils ‘Open Your City’ drive with Metro for ‘men of the world’
Unilever continues portfolio 'reshaping' with Slim-Fast sale
Amazon to fight US authorities over in-app purchase claims
Google set to invest $100m in Europe's tech start-ups
Metcalfe's set to release quirky debut TV ad
Samsung pities the iPhone 'wall huggers'
Smirnoff campaign aims to make Formula One less elitist
Apple wins EU battle to register store layout as trademark
Marketing directors need to step outside 'marketing box' to earn seat on the board
Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
Developer creates software enabling Google Glass mind-control
Kick-ass girl beats up shopping centre staff in music video
Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers
Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine
Burberry credits 9% revenue hike on strong online sales and 'more targeted marketing'
Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign