DMA puts Corporate TPS registration at 20,000

A week after it was launched, the Corporate Telephone Preference Service generated 20,000 registrations, according to the first figures from the DMA.

The service allows business premises to add extension numbers to the usual TPS to prevent cold or unsolicited sales calls and has come under criticism for preventing firms conducting their normal business activities with one another.

The DMA says companies seem to be registering a few numbers at a time, rather than large numbers of extensions. Registration has been described as steady, although the highest peak came at the end of the first week.

This news comes as a survey from reveals that the cost of screening against the Corporate TPS could be as high as £11,250.

Chris Loveys, director of, said: "In the latest example of red-tape madness, the Information Commissioner has confirmed that businesses will need to subscribe to the Corporate TPS and the existing TPS list of individuals because many of these are sole traders or partnerships that will be registered in the individuals list rather than the corporate list."

Last month the company discovered 54 per cent of businesses believed the Corporate TPS was a 'terrible idea' that would adversely affect their businesses.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Ex-Thomas Cook marketer Mike Hoban resurfaces at Morrisons
Barbour creates real-time illustrations of consumers' stories for summer campaign
Viral review: Samsung goes for Apple’s jugular but fails to connect
View from Brazil: why we didn't believe we could lose the World Cup
Heineken unveils ‘Open Your City’ drive with Metro for ‘men of the world’
Unilever continues portfolio 'reshaping' with Slim-Fast sale
Amazon to fight US authorities over in-app purchase claims
Google set to invest $100m in Europe's tech start-ups
Metcalfe's set to release quirky debut TV ad
Samsung pities the iPhone 'wall huggers'
Smirnoff campaign aims to make Formula One less elitist
Apple wins EU battle to register store layout as trademark
Marketing directors need to step outside 'marketing box' to earn seat on the board
Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
Developer creates software enabling Google Glass mind-control
Kick-ass girl beats up shopping centre staff in music video
Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers
Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine
Burberry credits 9% revenue hike on strong online sales and 'more targeted marketing'
Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral