Telecom Express wins Falling4U contract

Telecom Express has won the 12-month contract to run Falling4U, a telephone dating service from Teletext that will run on 4, the digital text service on Freeview and Sky.

Users call in on a national rate number to advertise their details, while respondents can either make contact via a premium rate phone number or by texting a reply to the advertiser. Falling4U will also provide an instant messaging service.

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