Skoda highlights extras for Fabia model in mailing

LONDON - Skoda is highlighting the range of extras available on its latest Fabia model with a direct campaign targeting 15,000 consumers.

The mailing, created by Archibald Ingall Stretton, plays on the Skoda brand's self-deprecating attitude and is being sent both to existing and prospective customers.

The pack contains a six-page brochure that tells recipients "It's what people don't see that gives a Skoda driver a certain feeling of satisfaction".

Above the copy is a Skoda badge sticker, which, when peeled back, reads "With the Fabia you get £850 worth of accessories for free. Put the badge back before anyone sees".

The direct mail activity was overseen by Skoda's head of marketing, Mary Newcombe, and coincides with a TV ad campaign through Fallon.

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