Skoda highlights extras for Fabia model in mailing

LONDON - Skoda is highlighting the range of extras available on its latest Fabia model with a direct campaign targeting 15,000 consumers.

The mailing, created by Archibald Ingall Stretton, plays on the Skoda brand's self-deprecating attitude and is being sent both to existing and prospective customers.

The pack contains a six-page brochure that tells recipients "It's what people don't see that gives a Skoda driver a certain feeling of satisfaction".

Above the copy is a Skoda badge sticker, which, when peeled back, reads "With the Fabia you get £850 worth of accessories for free. Put the badge back before anyone sees".

The direct mail activity was overseen by Skoda's head of marketing, Mary Newcombe, and coincides with a TV ad campaign through Fallon.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus