The mailing, created by Archibald Ingall Stretton, plays on the Skoda brand's self-deprecating attitude and is being sent both to existing and prospective customers.
The pack contains a six-page brochure that tells recipients "It's what people don't see that gives a Skoda driver a certain feeling of satisfaction".
Above the copy is a Skoda badge sticker, which, when peeled back, reads "With the Fabia you get £850 worth of accessories for free. Put the badge back before anyone sees".
The direct mail activity was overseen by Skoda's head of marketing, Mary Newcombe, and coincides with a TV ad campaign through Fallon.
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