Marketing Mix: Pen Portrait - Shaun Bowan, managing director of Real Radio, Scotland

This highly legible bit of writing is what I think of as 'open' script: it lacks any potentially confusing formations and includes some unusual breaks in the middle of words. These are sure signs that this writer knows a lot about making things easy for others to understand.

However, my beady eyes were drawn to some unusual formations such as the emphasised start and end strokes he has placed on some letters (see the ending of the 't' in the word 'east' and the beginning of the word 'radio'). Here we have Mr Attention to Detail - or else. John Myers, chief executive of GMG Radio Holdings, says: Uncanny. This is spot-on. Shaun is a stickler for doing the right things and provides clear guidance to his team. She must know him.

Diane Simpson FRSA, a founder member of the British Institute of Graphologists, has written three books about handwriting analysis. She has devised a chart enabling her to analyse 18 key measurements of handwriting. A member of the Appeal Council of the Psychiatry Research Trust, Diane is also an acclaimed after-dinner speaker. Her number is 01244 390 681, or visit www.mind-explorer.com.

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