Marketing Mix: Name that brand

This brand was launched in 1997. Two years ago, it signed a £1m deal to sponsor the Rugby Football League's Challenge Cup to link its health credentials to sport. The tie-up marked the biggest UK sports sponsorship to date for the brand's parent company.

The brand is brave with its marketing and was one of the first to book space in the ad break of RI:SE, Channel 4's replacement for The Big Breakfast.

It has advertised on Tube tickets and in 2001 put its name to an attempt by two brothers to row across the Atlantic. Last year it added a mini range and a yoghurt variant.

Can you name this brand? Email your answer, name and company details to The first randomly selected entry wins a bottle of champagne.

Last week's winner was Jennie Symes of First Alternative in Reigate, Surrey, who correctly identified Stain Devils.


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