The council and Bradford Centre Regeneration, the organisation responsible for overhauling the city's architecture, are searching for a brand consultancy to develop a campaign promoting Bradford as a business-focused city.
At least five agencies will be invited to pitch, with a decision expected by November. The agency will be tasked with establishing new brand values for Bradford and creating promotional activity.
Last September a master plan for regenerating the city centre over a 15-year period was completed. It aims to change the city's fortunes through increased promotion of the city's values to visitors and potential investors.
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