Times Online photo site backs Sony Ericsson phone

LONDON - Times Online has launched a microsite for Sony Ericsson to promote its new camera phone handset.

Visitors to the site can view articles on digital imaging and a specially created photo feature, The Month in Pictures, to promote the new Sony Ericsson K700's handset.

The feature gives a dual perspective on current events with contrasting sets of images. The page consists of a variety of iconic and humorous photographs, placed alongside contrasting images. One example is the photograph of American solider Lyndie England pictured with prisoners in Abu Ghraib, contrasted with one of her arriving for her hearing, viewed at Times Online. The images are accompanied by editorial.

Visitors can click on a skyscraper ad running alongside the images to reach a Sony Ericsson microsite.

The Times Online is hosting the site on behalf of Sony Ericsson's media agency, MEC Digital.

Danny Ward Lee, group digital ad manager of Times Newspapers, said: "The Times Online Sony Ericsson microsite engages the online visitor by providing both intelligent editorial comment and thought-provoking images, perfectly reflecting Sony Ericsson's position as an authority on imaging."

He added: "The site is another demonstration of the ability of Times Online digital team, to work closely with clients such as MEC Digital, to provide innovative solutions that creatively exploit the potential of the internet."

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