Walkers named top FMCG brand

Britain's status as a nation of alcohol and crisp lovers is confirmed today with the release of Marketing's annual Biggest Brands survey, using data from TNS Superpanel.

Four of the top 50 FMCG brands - Stella Artois, Carlsberg, Hardys and Carling - are alcohol brands, while the nation's bestselling brand remains Walkers.

Despite the obesity debate and a trend toward healthier eating, Walkers notched up sales of £535m and is bought by 86.5% of UK households. It is the 11th-fastest-growing brand in the table.

Hardys is the fastest grower in the top 50, with a 41% sales hike, followed by Carlsberg with 29%, and yoghurt brand Danone at 26%.

A TNS spokesman attributed this 'health paradox' to consumers' belief that if they eat healthily most of the time, they are allowed a treat.

Biggest brands, page 30.

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