Branding News brief: Rubicon launches Sensory Straw

Rubicon, the exotic juice brand, is launching a Sensory Straw, which has four small holes rather than one large one, an innovation said to improve the drinking experience. It will be available on 288ml cartons from October.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus