Media News: Capital to re-run breakfast work

95.8 Capital FM is aiming to inject new life into its struggling breakfast show with another burst of its Johnny Vaughan TV and outdoor campaign, and an expletive-filled outtake for the cinema.

The activity breaks on 10 September. It uses the same execution as the first tranche, showing Vaughan dancing around London singing Maybe It's Because I'm A Londoner.

The cinema ad shows Vaughan's sidekick Becky Jago asking whether he had a good journey into work. He replies: 'No, it was shit, fucking dancers everywhere.' Laughter can then be heard from Capital managing director Keith Pringle and marketing director Carl Lyons.


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