The Forster Company has been briefed to develop a campaign to recruit charity runners for the 2005 Flora London Marathon. Direct mail will aim to convince people already in the process of applying for a place in the race to raise money for the charity when they run.
The agency will then be tasked with garnering support for Guide Dogs' fifth annual Shades for a Day event next summer, when members of the public donate £1 to wear their sunglasses to work or school.
The Forster Company won the charity's direct business following a competitive pitch that was whittled down from a shortlist of 12 agencies.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.