The activity, which begins this month, is the first produced by direct agency Entire since it was appointed to the account earlier this year.
Entire has used Tourism Ireland's database to tailor the campaign to the tastes of different consumers. It has also bought data so it can target people who haven't visited the country before.
The campaign positions Ireland as a destination that offers a wide choice of activities, from playing golf to sightseeing. One of its main aims is to drive traffic to Tourism Ireland's website.