New campaign: Accessorize 'Must have'

Dahl takes over from Lizzie Jagger as the face of the Monsoon-owned Accessorize chain in its latest campaign, which will run in the November and December issues of key women's monthlies. The 'Must have' ads will appear in Cosmopolitan, Company and New Woman, featuring Dahl in a variety of glamour and showgirl-style poses. The creative, which sees Dahl lying across a white baby grand piano and sitting on a swing, aims to link the brand with the most desirable accessories. Must-have products include feathers, fans, masks and gloves. It will be supported through in-store imagery also featuring Dahl. Accessorize launched its updated store design this month.

Client: AccessorizeSophie

Creative agency: View

Media agency: Red Media

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