Knickerbox rolls out exercise line

Knickerbox is tapping into the popularity of alternative health and fitness with the launch of a yoga and pilates clothing range called Y&P.

The collection, which is being promoted through an in-store tie-up with Champneys Health Resorts and Zest magazine, is being rolled out to the chain's 42 stores this week. Knickerbox is also running a prize draw for customers.

Created by SP Partnerships, the clothes will be promoted in-store through tags on clothes, point-of-sale material and window displays, as well as online via an email newsletter sent to 14,000 subscribers.

The range is available in sizes 8-18, with prices starting at £12.

Earlier this month, Goodstuff was appointed to work on Knickerbox's consumer research, brand positioning, communications planning and creative ideas.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus