Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing

recently?

Last Brand Agency/TV buyer %

week

1 (6=) Direct Line Mortimer Whittaker O'Sullivan/MediaCom 81

2 (11) Nat'l Lottery Abbott Mead Vickers BBDO/OMD UK 79

3 (1) 118 118 WCRS/OMD UK 77

4 (6=) McDonald's Hay & Partners/OMD UK 76

5= (5) B&Q J Walter Thompson/ZenithOptimedia 74

5= (2=) Churchill EBP/MediaCom 74

7 (8) AA Rapier/Manning Gottlieb OMD 73

8= (-) BT Fallon/The Allmond Partnership 72

8= (2=) Halifax Delaney Lund Knox Warren/Vizeum UK 72

10 (-) Andrex J Walter Thompson/MindShare 71

11 (-) Norwich Union Abbott Mead Vickers BBDO/Brand Connection 68

Direct

12 (-) Sky Digital HHCL Red Cell/Universal McCann 67

13 (-) Barclays Bartle Bogle Hegarty/Starcom Motive 65

14 (-) Esure In-house/Media Planning Group 63

15 (-) NatWest M&C Saatchi/MediaCom 52

16= (15) Boots Mother/MediaCom 47

16= (-) Woolworths Bartle Bogle Hegarty/ZenithOptimedia 47

18 (-) Somerfield M&C Saatchi/Universal McCann 46

19 (17=) Vauxhall Lowe/Initiative 42

20 (-) The Link M&C Saatchi/Walker Media 41

Adwatch research was conducted from 10-12 September by NOP World as part

of a weekly telephone omnibus survey among 479 adults. Copies of the

Adwatch data and analysis are available from Jon Crook at NOP (020 7890

9446). Advertisements were selected by Xtreme Information (020 7575

1800) and Mediaedge:cia UK (020 7803 2000).

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now