Times appoints Sitelynx for search marketing campaign

LONDON - The Times and The Sunday Times have appointed Sitelynx to conduct a search marketing campaign for their website, Times Online.

Sitelynx will aim to increase traffic to the website and selected products such as the Times Online e-paper and the crossword section through a paid-for listings and search engine optimisation programme.

The agency will be responsible for identifying which of the paid-for products run by the site are most appropriate for promotion on search engines.

Simon Christy, Times Online's marketing manager, said: "Drawing new visitors from search introduces them to our wealth of relevant content, from the A to Z of Clarkson car reviews to breaking stories on world issues. Sitelynx is the ideal search marketing choice for a tailored approach that reflects the quality of our brand, our advertisers and our target audience."

Graham Hansell, head of strategy at Sitelynx, said search engine marketing had doubled in size between 2002 and 2004 from £110m to £223m.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now