The Colour Compacts range will initially be trialed in Ted Baker's top 10 stores in the run-up to Christmas and will be promoted via in-store activity and via special 'Girls' night in' evening events at selected outlets.
Ted Baker Fragrances sales and marketing director Janno Williams-Roberts said the range would be rolled out to a wider base once customer feedback has been collected after Christmas.
Celebrity make-up artist John Gustafson has created the range, which is based on the colours used in Ted Baker's autumn/winter collection. Future products will be adapted to fit with each season's colour palette.
Williams-Roberts added that the availability of the branded range could be extended beyond Ted Baker stores over the next year in retailers such as Boots.