Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing


Last Brand Agency/TV buyer %


1 (5=) Churchill EBP/MediaCom 77

2 (8=) Halifax Delaney Lund Knox Warren/Vizeum UK 75

3 (5=) B&Q J Walter Thompson/ZenithOptimedia 74

4= (1) Direct Line Mortimer Whittaker O'Sullivan/MediaCom 72

4= (2) National Lottery Abbott Mead Vickers BBDO/OMD UK 72

6 (10) Andrex J Walter Thompson/MindShare 70

7 (4) McDonald's Leo Burnett/OMD UK 69

8 (7) AA Rapier/Manning Gottlieb OMD 68

9 (-) Sainsbury's Abbott Mead Vickers BBDO/PHD 61

10 (-) Currys M&C Saatchi/Walker Media 60

11 (12) Sky TV HHCL Red Cell/Universal McCann 59

12 (13) Barclays Bartle Bogle Hegarty/Starcom Motive 57

13 (-) Vanish Oxi-Action Euro RSCG London/OMD UK 52

14= (-) Head & Shoulders Saatchi & Saatchi/Starcom Motive 50

14= (-) BT Yahoo! Fallon/The Allmond Partnership 50

16 (-) Cadbury's Flake Publicis/Starcom Motive 46

17 (-) Kellogg's J Walter Thompson/MindShare 44

Corn Flakes

18 (-) The Sun TBWA\London/Carat 42

19 (-) Mail on Sunday Bartle Bogle Hegarty/Starcom Mediavest 39

20= (-) Carling Leith London/Vizeum UK 38

20= (-) Kellogg's Leo Burnett/MindShare 38

Coco Pops

Adwatch research was conducted from 17-19 September by NOP World as part

of a weekly telephone omnibus survey among 490 adults. Copies of the

Adwatch data and analysis are available from Jon Crook at NOP (020 7890

9446). Advertisements were selected by Xtreme Information (020 7575

1800) and Mediaedge:cia UK (020 7803 2000).


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