McDonald's axes Coke brand ahead of menu revamp

LONDON - McDonald's has dropped Coca-Cola's Minute Maid brand as its official orange juice in favour of arch-rival PepsiCo's Tropicana, ahead of a major relaunch of its breakfast menu.

The revamp, revealed by Marketing this summer, is the biggest since the breakfast menu was introduced 22 years ago. It forms a key part of chief executive Charlie Bell's strategy of partnering with leading brands and turning McDonald's into a combination of Pret A Manger and Starbucks.

The revised menu, which includes Quaker's Oatso Simple cereal, bagels, fruit toast, low-fat muffins and Kenco premium coffee, will be available at branches from next week. The roll-out will be backed by a major TV campaign breaking on October 18. McDonald's will promote Oatso Simple, Kenco and Tropicana in-store for the first time to emphasise the quality of its food partners.

The deal will be a boost for PepsiCo UK president Martin Glenn, who has said he intends to establish Tropicana as a power brand by doubling its marketing spend to £5m.

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