Burger King puts focus on choice

Burger King is embarking on a customer-focused £10m ad campaign with the strapline 'You're the boss'.

The activity is designed to remind consumers they can customise the chain's burgers: the firm claims there are more than 1000 ways to order a Whopper burger.

The line will replace the 18-month-old 'Got the urge' endline, which Burger King dropped after a review of its advertising and marketing strategy.

Delaney Lund Knox Warren (DLKW) has retained the £11m business.

Paul Reynish, marketing director at Burger King, said the ads would 'encapsulate the philosophy that we treat customers as individuals'.

DLKW has created seven spots based on a concept developed by Burger King's US agency, Crispin Porter & Bogusky.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now