Media news: Emap overhauls suffering Sneak

Emap is trying to resuscitate its weekly teen entertainment title Sneak with a relaunch after an 11.3% slide in sales in the January-June ABCs.

The new look, unveiled this week, encompasses a 'boy section' that includes help guides on boys' behaviour and an agony uncle column.

Sneak has been hit by a decline in interest in teen music and entertainment titles. Its closest rival, BBC Magazines' It's Hot, slumped 21.5% in the most recent ABCs.


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