Swingers club plans national rollout of Liberation hotels

LONDON - An upmarket swingers' club based in the Midlands is preparing to roll out its Liberation brand nationwide with the creation of the UK's first swingers hotel chain.

The company already owns a property in Leicestershire, which operates as a business hotel called Liberty during the week.

Its founder, Neil Armstrong-Nash, said he now plans to open a 140-room hotel in London by February. He added that the brand would be rolled out as a franchise operation, backed by a six-figure marketing spend.

"This is an untapped market, which is worth at least £700m on conservative estimates of membership fees," claimed Armstrong-Nash.

Research conducted for the company by YouGov has revealed that there are more than 1m swingers in the UK, 50% of whom live in London.

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