News Campaign: Data Capture - Rum brand bids to build trust in local hero move

Overproof white rum brand Wray & Nephew is seeking to build up trust among its core consumers and add to its consumer database through a brand ambassador scheme.

The "Local Hero" push targets Jamaican communities across the UK.

HHM, the agency behind the activity has initially recruited between five and 10 individuals in London, Wolverhampton, Birmingham and Manchester.

The ambassadors will be provided with kits containing brand information, as well as giveaways. Competition prizes include trips to Jamaica.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now