Business News: New win - ATOC appoints Communique to push train travel

Communique 360 has won an Association of Train Operating Companies (ATOC) brief to increase customer numbers on trains in London and the south-east.

The agency won a four-way pitch with a campaign that focuses on two-for-one entry to a range of London attractions, which runs from October until May 2005.

The push utilises TV, cinema, radio, DM, press ads and train platform posters, all of which links to a bespoke website,

The promotion aims to get regular customers to travel more, encourage infrequent travellers to take more train journeys and improve their perceptions of the service.


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