Business News: New win - ATOC appoints Communique to push train travel

Communique 360 has won an Association of Train Operating Companies (ATOC) brief to increase customer numbers on trains in London and the south-east.

The agency won a four-way pitch with a campaign that focuses on two-for-one entry to a range of London attractions, which runs from October until May 2005.

The push utilises TV, cinema, radio, DM, press ads and train platform posters, all of which links to a bespoke website, www.london2for1.co.uk.

The promotion aims to get regular customers to travel more, encourage infrequent travellers to take more train journeys and improve their perceptions of the service.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now