Agency Glue London has developed the online drive to support the launch of a through-the-line campaign, which includes a TBWA\London television commercial featuring Singleton in a spoof infomercial.
The McCain's brand, which is 25 years old, is pushed online through "the McCain home of 1979" website, celebrating the way we used to live, including the popular music, decor, toys and games of the time.
Visitors to the site can explore the house and interact with different elements to find out more information about the brand and play games. Interactive elements include being able to look in the cupboards, turn on the radio, peek in the freezer and watch TV.
The site also hosts a viral game, accessed via the oven door. The ChipGrabber game puts users into the role of mum. Players are tasked with trying to keep their ravenous family from pinching piping hot oven chips before the rest of supper is ready, with a chance to win £25,000.
Other features on the site include an interactive Slinky, the McCain TV ad, a quiz and a ViewMaster gallery of classic 1970s images.
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