Careers: Just the Job - Marketing director, Anglian Home Improvements

The job of marketing director for a double glazing company probably ranks alongside estate agency or marketing the rail companies in the popularity stakes.

But Melanie Russell says there's more to it than flogging windows. The British obsession with DIY, inspired by TV programmes such as House Doctor and Changing Rooms, has revolutionised her remit.

Melanie has to get her head around marketing a host of house-related products and services from conservatories to roof cleaning and driveway design, as Brits fight to keep up with the Joneses. 'I can hold my own in the local pub when it comes to the intricacies of DIY,' she says.

There is some glamour involved, though, such as taking the sales force to Miami on incentive trips.


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