Marketing Mix: Pen Portrait - Nick Eades, marketing director at Fujitsu Siemens

This writer is exceptionally versatile. He is a determined, creative chap with vision, who is independent and knows how to set a scene, act a part and get his own way.

Those little hooks at the end of strokes mirror the extent of his staying power - he simply won't let go until he has achieved what he has set out to do.

He probably appears to take risks, but in reality he leaves very little to chance - any 'apparent' risks will have actually been calculated to the nth degree.

Steve Gebbett, head of consumer at Fujitsu Siemens' PR agency, Four Communications, says: What a write-up of a write-up. This analysis fits like a glove. Nick loves to take risks, but they are all carefully calculated. In short, he is a human computer.

Diane Simpson FRSA, a founder member of the British Institute of Graphologists, has written three books about handwriting analysis.

She has devised a chart enabling her to analyse 18 key measurements of handwriting. A member of the Appeal Council of the Psychiatry Research Trust, Diane is also an acclaimed after-dinner speaker.

Her number is 01244 390 681, or visit


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