Universal Studios to unveil Duffer of St George range

LONDON - Universal Studios is to cash in on some of its most iconic movies with a casual clothing range featuring imagery from its films.

The movie studio has joined forces with fashion label Duffer of St George to offer branded clothes sporting stills drawn from Universal's catalogue of films, which includes 'Jaws', 'ET The Extra Terrestrial' and 'American Graffiti'.

The Duffer at the Movies with Universal range will comprise adult leisurewear, including T-shirts, sweatshirts and swimwear, as well as footwear and accessories. It will be available in the UK, Europe, the US, Australia and Japan from next April.

The line will be sold at all Duffer of St George stores in the UK and in other selected outlets; Duffer clothing is sold through concessions at department stores such as Selfridges.

The deal is a first for Universal. Steve Manners, managing director of Universal Consumer Products Group Europe, said the clothes would give a "unique look to much-loved movies" and appeal to film fans around the world.

Duffer will promote the movie range via in-store activity and through advertising co-ordinated with Universal.

Duffer, which celebrates its 20th anniversary this year, is about to launch its first website. It will showcase a selection of its branded clothes and allow users to register for a customer newsletter

Earlier this year the menswear brand tied with Debenhams to launch the St George by Duffer collection, available exclusively at the department store.

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