Q: A pharmaceutical client is launching a veterinary medicine next March and has asked us to organise an unusual gift to promote the drug to large-animal vets. Any ideas?
A: Oakthrift (020 8327 0222), best known for its promotional umbrellas, is about to launch something which could be perfect.
The Head-lite is a beautifully made - and very brandable - cap that incorporates a light, which the wearer can switch on and off.
Bright white LED technology means the bulb life is virtually infinite and the light is perfect for mid-range illumination and can be seen up to a mile away.
With the lambing season just around the corner, it could be the ideal gift.
Q: One of our clients is launching a range of products - not sports products, but with a sporting theme - and is looking for a personality who could help with promotional work. Any ideas?
A: Try the PWA Celebrity Consultancy (0871 871 9945). It has experience with celebrities and has access to a range of famous sportsmen and women, one of whom is bound to be perfect for your client's range.
PWA regularly works with blue-chip clients and marketing agencies, so you'll find a sympathetic ear.
Q: We paid a lot of money to have our website redesigned last year, but are disappointed with the response it has generated. Can you recommend an organisation that could take a fresh look at it?
A: Designing a website is just the beginning of the overall internet process - it is how the site is managed, integrated and commercialised that makes the real difference between success and failure.
You need a company with experience of technological and business issues such as Thinking Virtual or Pod 1, which have both been providing effective internet solutions for years.
Thinking Virtual (01428 661 255) analyses its clients' target audiences before coming up with a solution, while Pod 1 (0870 246 2066) specialises in extending brands and identities online in a way designed to maximise a website's effectiveness.
MAKE YOUR MARK
Q: Is it possible to get our logo and name onto 10,000 pens in time for Christmas?
A: It is certainly possible if you give Pens Unlimited (01626 334 520) a call. As a member of the British Promotional Marketing Association (BPMA), Pens Unlimited assures a good level of service and has 15 years' experience in the field.
You will have to move reasonably fast, however, because the company normally likes two to three weeks' notice for orders of that size.
If you email your logo and strapline as a high-resolution file, Pens Unlimited can put it onto a pen of your choice in plenty of time for Christmas.
- Tel 020 8267 4305 or email email@example.com.