In 2002 the brand sponsored TV show You've Been Framed to play on the mischievousness of its icon. In 2003 its parent overhauled the brand's identity across Europe to stem falling market share.
The brand is available in various formats, including cans, foil, pouches, dry, semi-moist and treats. It had sales of £165m in the 12 months to June 2004, following a 3% year-on-year growth driven largely by the success of its pouch offering.
Last week's winner was Lisa Viveiros of BCWA Healthcare in Bristol, who correctly identified Galliano.