The Sloggi execution will feature a rear-view line-up of female models clad in a range of hipster briefs. The Triumph execution will feature models posing in the latest season's lingerie range. The campaign, through outdoor specialist Portland, will employ a national fleet of 150 trucks carrying giant 100x96-sheet posters. They will be supported by bus-side and press advertising. The trucks will be used to deliver merchandise to high-street fashion and lingerie retailers in the run-up to Christmas.
Ad agency: Big Communications
Media agency: BJK&E