New campaign: Sloggi

Triumph International is running a traffic-stopping campaign on truck and bus sides to promote its Sloggi and Triumph underwear brands.

The Sloggi execution will feature a rear-view line-up of female models clad in a range of hipster briefs. The Triumph execution will feature models posing in the latest season's lingerie range. The campaign, through outdoor specialist Portland, will employ a national fleet of 150 trucks carrying giant 100x96-sheet posters. They will be supported by bus-side and press advertising. The trucks will be used to deliver merchandise to high-street fashion and lingerie retailers in the run-up to Christmas.

Client: Sloggi

Ad agency: Big Communications

Media agency: BJK&E

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