Design Awards: Celebrating effective design

The third annual Marketing Design Awards have thrown up a plethora of high-quality, innovative nominees. Eye-catching, innovative and impactful are just some of the words the judging panel of the 2004 Marketing Design Awards used to describe the winning submissions, following a rigorous selection process that encompassed a record number of shortlisted entries.

The winners and highly commended entries will be unveiled at this year's awards ceremony at the Dorchester Hotel in London on 11 November.

Now in their third year, the awards recognise the best examples of creative and innovative design strategies that have contributed demonstrably to a brand's bottom line. The winning work needed to reflect a consideration of aesthetics, supported by customer insight and an innovative approach to finding a creative solution.

As has been proved in previous years, it is not necessarily the work with the biggest budget or highest profile that walks away with the honours.

The awards are separated into 21 sector categories, a structure that rewards best practice in each client industry, ranging from automotive through food and drink packaging to online and new media design.

As ever, the biggest accolade of the 2004 Marketing Design Awards is the Grand Prix - the honour handed to the single submission that the judges felt achieved true standout over all of the other shortlisted entries.

Last year's Grand Prix winner was The Famous Grouse Experience, a visitor attraction based in Crieff, Scotland, created by The Edrington Group.

The strategy behind the £2.5m redevelopment of the centre by Highland Distillers, the brand's parent company, demonstrated the business impact that the awards recognise.

In its first year alone, 121,000 people visited The Famous Grouse Experience, 24% more than had toured the attraction when it was known as the Glenturret Distillery.

The range of submissions for the 2004 Awards proves that the standard of UK design remains exceptional in its innovation and creativity and, perhaps more importantly, proves that design can have a significant impact on both brand perception and the bottom line.

AWARD NOMINEES 2004

Client Agency

Accrington Ross'dale College The Image Works

Almus Pharmaceuticals Creative Leap

Armed Forces Memorial Trust Rare Corporate Design

Assoc of Charity Shops Unreal

AstraZeneca Sign Associates

Automobile Association In-house

Baltic Gallery Blue River Design

Barclays Williams Murray Hamm

BBC The Team

Big Lottery Fund The Team

Bottlegreen Drinks In-house

Bourne Leisure DesignHouse

British Airways London Eye The Open Agency

British American Tobacco Fitch

Cafedirect Lewis Moberly

Cafedirect Host Universal

Carnival UK Interbrand

Center Parcs Nucleus

Churches Conservation Trust Aqueduct Design & Advertising

Crookes Healthcare Blue Marlin Brand Design

Comet Group Oakwood dc

Daisy Hill Real Estates DesignHouse

Dept for Education & Skills Cimex Media

Diageo Ireland Imagination

The Eden Project Gendall

Eurostar Space

Ford Motor Company Imagination

Grolsch The Fish Can Sing

Habitat EHS Brann

Heineken Crown Bevcan

Heineken International CC Lab

Hill Station Williams Murray Hamm

Hunterian Art Gallery Matthews Mktg/Pointsize Assoc

Interoute Bite

Kimberly-Clark Coley Porter Bell

Land Rover Cricket Brand Communications

Lego Fitch

Lever Faberge Theatre Brand/Dynamo

Levi Strauss Europe Checkland Kindleysides

Marks & Spencer Smallfry

Masterfoods Brandhouse WTS

MI International EHS Brann Leeds

Motorola The Fish Can Sing/Fibre

Natural Crisis Ziggurat

Norwich Union In-house

NS&I Lloyd Northover

Opodo In-house

Origen Enterprise IG

Paramount Output

Peugeot 206 EHS Brann

Pol Roger Lewis Moberly

Rajan Design Rajan Design

Sainsbury's Bank Finisterre

Siemens Transportation Sys Jones Garrard Move

Sogrape Vinhos Lewis Moberly

Somerfield Unit 2

Stan James Bookmakers Kerb

Stockley Academy Aricot Vert

Tussauds Group Rare Corporate Design

TimeBank/Crime Concern TimeBank/Harry Monk

Turner Broadcasting In-house

UEFA Imagination

UIA Insurance Archibald Ingall Stretton

Union Pub Company Purple Circle

United Biscuits Williams Murray Hamm

Virgin Atlantic Airways Start Creative

Vodafone Enterprise IG

Vodafone Group The Team

Vodafone UK The Team

Waterstone's Conran Design Group

Williams Murray Hamm Williams Murray Hamm

Venture Code Computer Love

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