Posterwatch: The monthly analysis of outdoor recall

Q: Which of the following poster campaigns do you remember seeing

recently?

Format Brand Planning agency/specialist Recall

(%)

FIRST TWO WEEKS OF OCTOBER

1 Buses O2 Vallance Carruthers Coleman Priest/ 59

ZenithOptimedia

2 48s,96s BT Abbott Mead Vickers BBDO/PHD 56

3 6s Shark Tale Feref/ZenithOptimedia 46

4 Buses Lucozade Energy Ogilvy & Mather/MediaCom 43

5 48s,96s O2 Friends Vallance Carruthers Coleman Priest/ 42

ZenithOptimedia

6 48s,96s British Heart Euro RSCG London/Manning Gottlieb OMD 39

Foundation

7 Buses Sure For Men Lowe/Initiative 38

8= 6s Flora Lowe/Initiative 36

8= Buses Mullerlight Publicis/ZenithOptimedia 36

10 Buses Van Helsing DVD MediaCom/In-house 35

LAST TWO WEEKS OF OCTOBER

Format Brand Planning agency/specialist Recall

(%)

1 48s,96s McDonald's Leo Burnett/OMD UK 68

2 Buses Shrek 2 DVD Dreamworks/MediaCom 62

3 Buses T-Mobile Brand Bank/MediaCom 57

4 Buses Direct Line Mortimer Whittaker O'Sullivan/MediaCom 53

5 6s IKEA Karmarama/MediaCom 48

6 48s,96s Kit Kat J Walter Thompson/MindShare 41

7 6s Kellogg's J Walter Thompson/MindShare 40

Corn Flakes

8 6s Troy DVD David Knight Associates/ 39

Manning Gottlieb OMD

9 48s,96s Orange Mother/Initiative 37

10 6s Persil J Walter Thompson/Initiative 36

Posterwatch research was conducted from 15-17 October and 29-31 October

by NOP World (020 7890 9000) as part of a fortnightly telephone omnibus

survey among more than 1000 British adults. Advertisements were selected

on size of campaign by Concord www.concord.co.uk (020 7543 4444).

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