Viral drive to bolster support for London Olympic bid

LONDON - The support by Olympians Kelly Holmes and Amir Khan in the campaign to bring the Olympics to London in 2012 is being bolstered by a viral push to collect signatures online.

London 2012 has launched a website to generate awareness and support for the capital's bid to host the 2012 Olympic Games and Paralympic Games. Visitors to the site, which launched this week, can click though to a microsite to sign their name on a virtual flag and forward it to a friend.

It follows the unveiling of a giant 20x12 metre London 2012 flag at the Parade of Heroes celebrations in Trafalgar Square last month. Kelly Holmes and Amir Khan were the first to sign the flag, which will tour the UK collecting names from stars and celebrities to back the Make Britain Proud campaign.

Digital marketing consultancy Panlogic, which developed the site, used its PanCreate technology to enable smooth handwriting with the user's mouse.

Banner advertising will promote the microsite on London 2012's network of partner sites and the site will be pushed through a newsletter.

David Magliano, marketing director of London 2012, said: "The IOC will give the games to the city that wants it the most, so public support really makes a difference."

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