Marketing Mix: Pen Portrait - Jeremy Caplin, marketing director of Nestle Purina UK & Ireland

High on control, this man is active rather than passive. He enjoys a challenge, especially if the odds are stacked against him.

An independent type, he will reserve the right to reach his own decisions.

This man endeavours to keep his options open for as long as he suspects there is an advantage in doing so - he is a real tactician.

Under fire, he will prove a tough cookie; the end will justify the means and he will be proved right.

He is currently doing some rejigging, so I suspect that someone is about to get a surprise or two.

Mary Sharrock, head of communications at Nestle Purina Petcare, says: 'I'm staggered at how accurate this analysis is. Jeremy does enjoy a challenge, is always a step ahead of the game, is cool and calm under pressure and always telling me that he is right.'

Diane Simpson FRSA, a founder member of the British Institute of Graphologists, has written three books about handwriting analysis.

She has devised a chart enabling her to analyse 18 key measurements of handwriting. A member of the Appeal Council of the Psychiatry Research Trust, Diane is also an acclaimed after-dinner speaker.

Her number is 01244 390 681, or visit


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