Marketing Design Awards: Business

Winner

Client: Siemens Transportation Systems

Agency: Jones Garrard Move

WINNER Siemens Transportation Systems (STS) - a division of Siemens - set itself the goal of becoming the major force in the UK rail market's transport products, systems and services supply sector within five years.

STS hired Jones Garrard Move to position it at the top of its industry.

This was to be done through a celebration of the completion of a recent ground-breaking project where STS was contracted to re-signal a pilot stretch of the Dorset coast.

The agency proposition was to create a technical 'selling' book that would celebrate the Dorset coast project while providing learnings and insight into the industry at all levels - effectively a 'bible' for quality project management.

The book, entitled Dorset Coast, combined the results of 30 industry expert interviews with eye-catching photography of the work in progress along the railway line.

The design and layout of the book helped STS foster relationships with customers at an engineering and project level, while also positioning the firm at the forefront of the supplier industry.

As a result of the success of the project, STS is continuing its discussions with Network Rail to identify new ways of working together.

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