Client: London 2012
Agency: New Moon
London 2012 has developed its most ambitious promotional film to date, featuring stars such as David Beckham, actress Dame Helen Mirren and Olympic double-gold medallist Kelly Holmes. The film has been put online at www.london2012.com to coincide with the submission of the final details of London's bid to host the Olympics in eight years' time. Called 'Sport at heart', the film shows a number of scenarios set in London, all linked by a female jogger running past some of the capital's most recognisable landmarks. Also appearing in the film are Martine McCutcheon, Sir Roger Moore and Olympic rower Matthew Pinsent, who is seen in a dinghy on the Serpentine.