Robbie Williams unveils official download store on site

LONDON - Robbie Williams will launch an official download store via his website to coincide with the digital release of his latest single, 'Misunderstood', which features in the hit film 'Bridget Jones: The Edge of Reason'.

Fans visiting can download exclusive bundles of content including audio and video tracks.

The content is being pushed to a wider audience through a viral referral system.

Visitors who buy a 'Misunderstood' bundle are invited to recommend it to a friend, with rewards of unique footage featuring behind-the-scenes moments from Robbie if a friend also buys the package.

The download service uses a new service for hosting, managing and distributing music and related content from a partnership with BT and media technology company Blueprint. Its Open Royalty Gateway and Song Centre software, hosted by BT, enables rights holders to post digital files and control distribution of content directly through retailers. The content can be delivered direct to PC's digital audio players and mobiles.

The service has been used for Robbie Williams' number one hit 'Radio' through Australia and New Zealand music retailers, Sanity and Sounds. Audio, visual and mobile content was bundled together for sale and linked to a competition using Blueprints referral and reward technology to drive sales.

EMI music has also agreed a deal with the Carphone Warehouse to provide the greatest hits albums of Robbie Williams, Kylie and Blue as Realtone downloads using edits of the audio masters as mobile ringtones.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message