Presswatch: The weekly analysis of advertisement recall

Q: Which of these newspaper ads do you remember seeing recently?

Brand Agency/Media buyer %

1 PC World M&C Saatchi/Walker Media 70

2 Currys M&C Saatchi/Walker Media 64

3 Argos Euro RSCG London/MindShare 62

4 B&Q J Walter Thompson/ZenithOptimedia 61

5 Sky Digital Finex/Universal McCann 58

6 DFS Publicity Bureau/MediaCom 57

7 MFI Publicis/ZenithOptimedia 49

8= 3 WCRS/MindShare 48

8= Orange Mother/Initiative 48

10 Debenhams WCRS/Carat 47

11= Vauxhall Delaney Lund Knox Warren/Initiative 44

11= AOL Grey London/Vizeum UK 44

13 Ford Ogilvy & Mather/MindShare 40

14 O2 Finex/ZenithOptimedia 36

15= Land of Leather Blair Fowles Advertising/Mediavest Manchester 35

15= Barclays Bartle Bogle Hegarty/Starcom Motive 35

15= Carpetright WFCA Integrated 35

18 Nissan TBWA\London/Manning Gottlieb OMD 34

19 Tiny In-house 33

20 Courts RPM3/MediaCom 32

Adwatch research was conducted from 12-14 November by NOP World as part

of a weekly telephone omnibus survey among 695 adults. Copies of the

Presswatch data and analysis are available from Jon Crook at NOP (020

7890 9446). Advertisements were selected by Nielsen Media Research

nmr.communications.co.uk and Mediaedge:cia UK (020 7803 2000).advised on

setting up the survey.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Ex-Thomas Cook marketer Mike Hoban resurfaces at Morrisons
Barbour creates real-time illustrations of consumers' stories for summer campaign
Viral review: Samsung goes for Apple’s jugular but fails to connect
View from Brazil: why we didn't believe we could lose the World Cup
Heineken unveils ‘Open Your City’ drive with Metro for ‘men of the world’
Unilever continues portfolio 'reshaping' with Slim-Fast sale
Amazon to fight US authorities over in-app purchase claims
Google set to invest $100m in Europe's tech start-ups
Metcalfe's set to release quirky debut TV ad
Samsung pities the iPhone 'wall huggers'
Smirnoff campaign aims to make Formula One less elitist
Apple wins EU battle to register store layout as trademark
Marketing directors need to step outside 'marketing box' to earn seat on the board
Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
Developer creates software enabling Google Glass mind-control
Kick-ass girl beats up shopping centre staff in music video
Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers
Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine
Burberry credits 9% revenue hike on strong online sales and 'more targeted marketing'
Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral