Presswatch: The weekly analysis of advertisement recall

Q: Which of these newspaper ads do you remember seeing recently?

Brand Agency/Media buyer %

1 PC World M&C Saatchi/Walker Media 70

2 Currys M&C Saatchi/Walker Media 64

3 Argos Euro RSCG London/MindShare 62

4 B&Q J Walter Thompson/ZenithOptimedia 61

5 Sky Digital Finex/Universal McCann 58

6 DFS Publicity Bureau/MediaCom 57

7 MFI Publicis/ZenithOptimedia 49

8= 3 WCRS/MindShare 48

8= Orange Mother/Initiative 48

10 Debenhams WCRS/Carat 47

11= Vauxhall Delaney Lund Knox Warren/Initiative 44

11= AOL Grey London/Vizeum UK 44

13 Ford Ogilvy & Mather/MindShare 40

14 O2 Finex/ZenithOptimedia 36

15= Land of Leather Blair Fowles Advertising/Mediavest Manchester 35

15= Barclays Bartle Bogle Hegarty/Starcom Motive 35

15= Carpetright WFCA Integrated 35

18 Nissan TBWA\London/Manning Gottlieb OMD 34

19 Tiny In-house 33

20 Courts RPM3/MediaCom 32

Adwatch research was conducted from 12-14 November by NOP World as part

of a weekly telephone omnibus survey among 695 adults. Copies of the

Presswatch data and analysis are available from Jon Crook at NOP (020

7890 9446). Advertisements were selected by Nielsen Media Research

nmr.communications.co.uk and Mediaedge:cia UK (020 7803 2000).advised on

setting up the survey.

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