What is your favourite campaign? Irn Bru. The posters are funny and memorable. It's a superb example of challenger marketing.
Who or what do you hate the most? Rudeness.
What is your greatest luxury in life? My collection of rare and old whiskies. My friends and I like to put the world to rights over a few fine drams.
What would be your dream job? I'd like to run my own company, restoring neglected old buildings to their former glory.
Do you have any hidden talents? I'm a demon pool player.
Who do you admire the most? The Dalai Lama - he has a fantastic and inspiring outlook on life.
Which restaurant would you recommend? The Tower Restaurant at the top of the National Museum in Edinburgh. It has the most fantastic view of the castle at night, and the scallops and black pudding are delicious.
What is your greatest fear? Regret.
What will you not eat? Sprouts, liver and semolina - school memories.
Who or what makes you laugh? Bad foreign TV commercials and the Eurovision Song Contest.