Marketing Mix: Pen Portrait - Jessica Stevens, marketing comms director at Canon UK

This writer's short, emphatic down strokes are a strong pointer to her innate practicality and intense involvement in daily life.

Writing that is slightly smaller than the norm, with lots of disconnections and no loops, is invariably indicative of a detail-conscious, highly intuitive multi-tasker.

Some of her letter formations indicate creative thinking both consciously and subconsciously. For example, her 'k' is a combination of the letters 'l' and 'c'. This writer is clever and efficient.

Lee Nugent, associate director at Canon's PR agency, Nelson Bostock Communications, says:

Jess is a calm, poised and strategic businesswoman, who pays very close attention to detail, yet is able to bring a creative twist wherever possible.

Diane Simpson FRSA, a founder member of the British Institute of Graphologists, has written three books about handwriting analysis.

She has devised a chart enabling her to analyse 18 key measurements of handwriting. A member of the Appeal Council of the Psychiatry Research Trust, Diane is also an acclaimed after-dinner speaker.

Her number is 01244 390 681, or visit www.mind-explorer.com.

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