The campaign, which is being part-funded by the Department of Health, includes the launch of a website in the run-up to Christmas.
The site will promote responsible drinking and provide information to help users assess whether their level of drinking is putting their health at risk.
Richard Phillips, acting chief executive of Alcohol Concern, said the website was a response to intense media coverage of binge drinking.
It is hoped that the site, created by Agency Republic, will link to relevant websites such as drinks industry body The Portman Group's Drink Aware.
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