Channel 4's interactive arm launches mobile games

LONDON - Channel 4's interactive arm, 4Interactive is launching a mobile games format for the first time.

The broadcaster has partnered with digital media company Buongiorno, to provide visitors to its website with downloadable Java games.

Buongiorno is providing licensed content from its catalogue of brands which includes 'Superman 2', 'South Park' cartoon characters and Grand Prix sports news. Visitors to the site can choose from five different games such as 'Spiderman 2', 'Garfield' and 'Olympio Challenge'.

The games can be bought over the phone or via text for £4.50 each. A game of the week will be selected and reviewed on the website to give consumers an insiders guide on how to play each one -- with a user rating to score the games. The service builds on the Channel 4's online games offering.

Andy Taylor, head of 4Interactive, said: "Channel 4 viewers have a strong appetite for online games and it is a sensible next step to provide them with entertainment they can carry with them on their mobiles."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus