Fourtwentyfive TV (www. fourtwentyfive.tv), which will be available from 4:25pm for 10 minutes a day during December, will feature PlayStation brand advertising.
The channel, created by Greenroom Digital, will support PS2's 'Fun anyone?' positioning and include one-off programming based on some of its bestselling games.
At the end of last week, Sony warned it has run out of stocks of its latest slimmed-down PS2, but is resupplying retailers this week.
Separately, games developer Ubisoft is to use online for the first time as a pre-launch teaser for its title Prince of Persia Warrior Within.
The pan-European activity, planned by Digital Media Communications, will aim to raise interest beyond core gamers with a light-hearted game.
Sector insight, page 32.