New campaign: Waterstone's

Waterstone's is getting into the festive spirit with a pantomime-themed Christmas TV and press campaign that breaks today (Wednesday).

The ads use the strapline 'Make a wish list'. One spot features an Aladdin-esque magic lantern puffing out smoke that disperses to reveal the words '3 for 2 on paperbacks of the year'. The words then transform into a series of books. The ads will run nationwide across digital and terrestrial channels.

The campaign, which is being backed by outdoor and in-store activity, is intended to capitalise on one of the retailer's most important trading periods.

Client: Waterstone's

Creative agency: bds beechwood

Design agency: Conran Design

Media agency: PHD

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