Marketing Mix: Pen Portrait - Kristof Fahy, director of global brand communications at Orange

I bet this writer doesn't mince his words. It's not that he is rude or aggressive, more that he is enthusiastic and direct.

A firm pressure, which could be detected all the way through the paper, indicates an emphatic manner. Abbreviated start and end strokes indicate he will dispense with what he deems unnecessary.

Despite his speed of writing and some streamlining, most of his 'i' and 'j' dots have been placed reasonably accurately. This is a sign of the writer's love of detail. He has the gift of being able to deduce what is necessary, what will work and what can be omitted.

Mike Bennett, joint managing director of Orange's digital agency, E3 Media, says: Very insightful. Kristof is able to absorb lots of data, decide what is relevant and start delegating before anyone else has started writing.

Diane Simpson FRSA, a founder member of the British Institute of Graphologists, has written three books about handwriting analysis.

She has devised a chart enabling her to analyse 18 key measurements of handwriting. A member of the Appeal Council of the Psychiatry Research Trust, Diane is also an acclaimed after-dinner speaker.

Her number is 01244 390 681, or visit


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